Q4 2020 Performance of Top Navigation Apps on iOS in the UK

As the final quarter of 2020 wrapped up, the navigation and maps app category on iOS in the United Kingdom saw various user engagement trends, according to data from Sensor Tower. Let's take a glance at the performance of the top five apps in this category.

Google Maps remained a leading choice for iOS users, with downloads peaking at 63K in mid-October and December. The app's weekly active users showed a slight decline from 9M at the end of September to 8M by the end of December.

Another Google product, Google Earth, maintained a steady number of downloads, hovering around 21K to 24K throughout the quarter. The app's active users saw a gradual decrease from 139K to 141K during the same period.

Waze Navigation & Live Traffic also experienced a fluctuating trend in downloads, starting at 21K and dipping to 12K by the year's end. The weekly active users for Waze presented a more positive outlook, increasing from 2.3M to 2M over the quarter.

The UK-based app what3words: Navigation & Maps had a remarkable surge in downloads in the last week of December, jumping from 14K to 32K. This growth coincided with an increase in active users, which more than doubled from 70K to 110K in the same period. The app's revenue remained modest, fluctuating between $10 and $23 weekly.

Lastly, Google Street View saw its downloads vary from 5K to 7K in the earlier weeks, before dropping to 3.7K towards the end of December. The app's active users followed a similar pattern, starting at 11K and ending at 11K for the quarter.

For more insights on app performance and trends, Sensor Tower's platform offers detailed analytics and data.